Privacy Policy

This Privacy Policy explains how Sovereign Spend ("we", "us", "our") collects, uses, stores and protects information about you when you visit our website, submit your email address, or interact with our advertising. We are committed to handling your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Sovereign Spend is a UK-based publisher providing educational content to business owners about loyalty points, travel rewards and credit card strategy. For the purposes of UK GDPR we are the data controller for personal data collected through this website. You can contact us at hello@sovereignspend.co.uk.

2. Information we collect

• Email address – when you submit the form to receive our free guide.
• Technical data – IP address, browser type, device type, operating system, referring URL and pages viewed, collected automatically through cookies and similar technologies.
• Marketing & advertising data – information from advertising platforms such as Meta (Facebook and Instagram), Google and TikTok about how you interacted with our ads or arrived at our site.

3. How we use your information

• To deliver the free guide and related educational emails.
• To send you marketing emails about related products, services and offers. You can unsubscribe at any time using the link in any email.
• To measure the performance of our website and advertising campaigns and to improve our content.
• To create custom and lookalike audiences on advertising platforms so we can show relevant ads to you and to people similar to our existing audience.
• To comply with our legal and regulatory obligations.

4. Lawful basis

We process your personal data under the following lawful bases under UK GDPR:

• Consent – when you submit your email to receive the guide and marketing emails.
• Legitimate interests – to operate, secure and improve our website and to market our own related services in a way that is not overridden by your rights.
• Legal obligation – where we must process data to comply with applicable law.

5. Cookies and tracking

We use cookies, pixels and similar technologies, including the Meta Pixel, to understand how visitors use our site, to measure ad performance and to deliver relevant advertising. These technologies may set cookies on your device and share information (such as a hashed identifier, IP address and the actions you took on our site) with advertising partners. You can control cookies through your browser settings and opt out of personalised advertising via your account settings on Meta, Google and other platforms.

6. Sharing your information

We share personal data with:

• Service providers – including our hosting provider, email service provider and analytics provider, who process data on our behalf under contract.
• Advertising platforms – such as Meta, Google and TikTok, for measurement, audience building and ad delivery.
• Authorities – where required by law, regulation or legal process.

We do not sell your personal data.

7. International transfers

Some of our service providers and advertising partners are based outside the UK. Where personal data is transferred outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or adequacy regulations.

8. Data retention

We keep your email address and related marketing data for as long as you remain subscribed and for a reasonable period afterwards for record-keeping and legal purposes. You can ask us to delete your data at any time.

9. Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• request correction of inaccurate data;
• request erasure of your data;
• object to or restrict our processing of your data;
• withdraw consent at any time;
• lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, email hello@sovereignspend.co.uk.

10. Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

11. Children

Our website and content are intended for adults running businesses. We do not knowingly collect personal data from anyone under 18.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent revision. Material changes will be communicated by email or a prominent notice on the site.

13. Contact

Questions about this Privacy Policy or how we handle your data? Email hello@sovereignspend.co.uk.